Kristin Metho
Graphic Design

The Sochi Project
Identity and website, 2009

The Sochi Project is a five-year-long attempt by photo-
grapher Rob Hornstra and journalist Arnold van Bruggen to document the drastic changes forced upon the people who live in the area around Sochi, the Russian government is preparing for the Olympic Winter Games 2014.The Sochi Project is a dynamic mix of documentary photography, film and reportage about a world in flux.
But it is not only the independent and in-depth style of documentary journalism that makes the project so unique. It is also the way to finance it. As Rob Hornstra and Arnold van Bruggen point out, "Dutch newspapers and magazines do not have the budget or manpower to realise a project of this scale". In order to finance their long-term work, they launched The Sochi Project, a crowd-funding initiative, using the power of the web to connect with supporters and offer them engagement and reward for their support.

The website offers a glimpse of certain examples of the project (photographs and articles) while keeping others
for subscribers. In return donators gain access to exclusive photo series, interviews, behind-the-scenes videos and original raw files of Hornstra’s photographs.
In the first year, Rob Hornstra and Arnold van Bruggen have raised €22,000 which enabled them to undertake their first stage of the work.

Website Programming: Thijs Gadiot

At the beginning of 2010 The Sochi Project was part of two exhibitions: a group show entitled "QuickscanNL#01" at the Dutch Photo Museum, Rotterdam and a solo show curated by 3/3 at Mandeep Photography, Rome.
On this occasion we developed a set of five posters which were both displayed in the gallery space and on sale in a special collector's box.

To promote the exhibition and the project itself, we made another set of five posters with images and excerpts of texts from The Sochi project which were spread around the neighbourhoods of Rome and New York (during the New York Photo Festival).

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